Lasy week I wrote a review of Pop, Songs and Death Vol.1 The Lightning EP; the latest release from the band Wheatus. Many of us remember their catchy self-titled debut record, released back in 2000 on Columbia/Sony. Their song “Teenage Dirtbag”, best known for its placement in the Loser film soundtrack, had put Wheatus on the map. The song was recently immortalized once again this year following its contribution to a scene in the hit HBO series Generation Kill, where a group of Marines belted the song while driving through Iraq in their humvee (it was a classic scene, very funny indeed).
I got a chance to have a cyberchat with Brendan B. Brown, the bands frontman and songwriter. We go way back with Wheatus (my wife Alexandra organized and booked their first major industry showcase in New York City just before their record deal) and so I thought this would be a great opportunity for our BOTB bands to hear from an artist that has been through the label process, touring, and has managed to live the life of an artist for nearly a decade. Like our previous interviews here on BuzzOfTheBay, my initials are stamped as MM, and Brendan’s as BB:
MM: Thank you for taking some time to speak with us Brendan. I know things must be hectic with the release of the new EP. We’re excited to have an opportunity to pick your brain and share your insights with our BOTB bands. I think hearing from an artist who has been through the label deal, the major label politics, touring, promotion, you name it – is a great learning tool for our indie acts.
B: Well…thanks very much for being interested. Major Labels…yeah, I’ll do my best. Things are changing fast these days. I’m not sure what I have to say about deals that will be useful but I hope it is….All in all I think that what you are doing with BOTB and in general, indie outlets that are fact based are doing a greater service to music and art than any experience I’ve ever had…but I’ll do my best.
MM: Well, thank you sir! I wholly appreciate the thought. One of the biggest misconceptions I run into when speaking with local bands is the idea that, once you’ve signed your record deal, life is a bed of roses from there on in. They don’t realize what a deal truly means, the work that goes into all the different aspects of a record release, etc… What would you say to a band that is about to enter into a deal with a major. If they came to you and said: Is there anything we should look out for, something that is more important than the rest?
BB: The 1st question would be about the money. Where is it being spent and by whom?…Now, there are plenty of label deals and label relationships where in you would be blacklisted for even asking those questions. The truth, as I see it, is there are no golden adventures in paradise to be had. If you think a deal with a label, major or otherwise, is some sort of ladder rung to climb to where you’ll no longer have to worry about the things you worried about on your way up, you are wrong. There is no simple way to describe how a label works and many of them work differently from one another but my experience is with a major so I’ll start there. Artists used to be expected to be rebellious. Rebellion was part of music culture. Major label execs used to know that and deal with it but not any more. Now you have to kiss ass to make it work at a major. When you start asking questions about money you probably won’t like what you find out, that is if anyone ever tells you the truth. I’d say if you know enough about how a major label works to actually work at one yourself then you’re STILL not wise enough to safely sign a deal. It’s a HUGE risk. The dirty secret that is emerging is, between Tunecore and twitter, there isn’t much that a label can offer an artist that an artist doesn’t already have access to. When we signed it was the old school deal type, recoupable advances and a royalty split….now labels want to recoup from everything, merch, publishing,…everything! They are calling it a “360 Deal” I find that deal unethical at best and criminal at worst….I could go on, but in summary I would tell new bands that, once you know enough about how a label works to sign to one, you wouldn’t want to anymore
MM: I have written about the 360 here on BOTB actually, and I am so glad you brought that up. “Teenage Dirtbag” was a big hit for you guys, especially given its placement in the Loser film. I remember your industry showcase, and how we all knew that song was going to be huge! You were signed to Sony/Columbia shortly thereafter. What were some of the most significant changes in your daily life post signing?
BB: I quit my day job and began recording full time with the gear I purchased with my Publishing advance….Lot’s of rehearsals as well. We also started to tour opening with other bands…now this is when you really start to wonder where the money is being spent, when Sony is asking you if your mom has a credit card you can borrow to get to Oregon….yeah. But immediately following the completion of our deal I began recording the final version of the 1st album in my mothers house….it took 3 weeks.
MM: It seemed at the time, and I could very well be mistaken, that the Wheatus record (released in 2000) did not get the same support as the single. It looked like the label was putting all their eggs into the “Teenage Dirtbag” basket, and expecting it to drive album sales. Is that accurate? Did you feel supported by Columbia?
BB: I felt supported by The President of Columbia Records for a time…He loved TD and wanted to run with it…but you are right, there was no plan made for the rest of the record. That was all part of their model at the time….they didn’t break new bands, or even 1st records, they were only into breaking singles….which they never actually did in the USA with TD….so imagine the shock when it went Gold or Platinum everywhere else.
MM: When did the band get officially dropped from the label roster, and was it a shock, or did you expect the axe to fall?
BB: That’s actually a funny story….it was 2003, we had just delivered our 2nd record, Hand Over Your Loved Ones. We were in a meeting up in the ivory tower at 550 Madison and they were telling us all about how they weren’t putting our 2nd record out in the US and they weren’t gonna pay for TV, and they refused to do this and that and Wheatus sucks and we have no real fans and after a long exchange during which I remained silent; they asked me what I thought and I said with absolute sincerity, “well, it sounds like I should probably get a day job”….One of the honchos snapped, lost his cool and shot back: “well if you feel that way about it you can have your f—ing record back and go!”…I said, “OK” and that’s how we got dropped….no axe, no fear just a relief that we no longer had to be strapped to a sinking ship with old people in it.
MM: You guys must have built up a decent fanbase by that point. One of the things I think made the band so strong was your live performance. You know how to get the crowd amped, and you have great skills. Unfortunately, in this age of cyber-delivery some of the more popular bands simply can not replicate the performance on their recording in a live setting. How important is the live show, and what do you do in order to keep those concert-goers coming back?
BB: It’s of paramount importance to me that we be able to do it all live…that is the reason we don’t use ProTools anymore….we record our records live 2 track onto our Sonoma DSD recording system….The whole Lightning EP was recorded that way and so will the rest be….Stereo instrumentals with vocals overdubbed…it’s the only way for us….mixing a record sucks the life out. Live performance is so fun and so satisfying when it’s done right that I’d say it might be the driving force behind most of the passion musicians exhibit….I know it is for me.
MM: Your new EP; Pop, Songs & Death: Vol. 1 The Lightning EP sounds extremely personal. It’s a departure from the consistent upbeat, Fountains of Wayne-style pop music that we have loved from you over the years. Did you feel it was time to bear your soul sort of speak, both the light and the darkness? - and by the way: I think the album is fantastic (as indicated in my review last week).
BB: Thanks for the kind words….glad you like it….Well, yes….the whole P,SnD series is essentially part of a therapy exercise for me…I don’t mean to sound spiritual because I am not…I’m a staunch Atheist in fact but I am and have always struggled with anger control. Much of my childhood has gone unaddressed in my adult life. And I have made terrific mistakes in my adult life as a result of things I learned early on. I’m not sure I want to talk about all of it, or that anyone would care, but at this point I have sort of run out of happy stories to tell. P,SnD has a narrative arch to it that will only be decipherable at it’s end. If you want to research the events that were the context to the Lightning EP title track, From Listening To Lightning, then check this link out: http://www.holysmoke.org/wb/wb0161.htm. It’s an article from Rolling Stone Nov. 22, 1984 reporting on one of the events in my hometown that occurred about 3 blocks away from my home…..That incident set a course for my life and here we are…..that article also happens to contain the only in print example, that I know of, where the term” Dirtbag “ is used in it’s native dialect and in the context of the song I wrote in its honor, albeit Rolling Stone saw fit to hyphenate it, which is incorrect.
****We are continuing our cyberchat with Brendan, and will be featuring part II of our talk ASAP. Been on the look-out for it here on BuzzOfTheBay!****